Channel Marketing Alliance Community

Latest Discussion Posts

  • Hi Jenna, You are correct that with GDPR your audience will most likely shrink causing most to utilize social media more frequently. However, I don't believe that email marketing is dead, rather I choose to believe that it is evolving.  Some of the ...

  • On the GDPR stuff, there are a lot of moving pieces and I'm definitely not an expert. This is just my understanding from what I've seen and read, but I would certainly consult a DPO and/or a company that specializes in crafting those policies--particularly ...

  • Hi Jenna! I wouldn't give up on email just yet--you might just rethink what and how you're emailing. GDPR isn't going to change much for people who are taking an opt-in approach to email anyway, and there are serious suggestions that depending on how ...

  • Hi everyone, Like many marketers, we rely too heavily on email marketing to drive our messages. With GDPR, many in our company feel we're losing out on communicating to a wide audience. What are the tactics and channels you're using to communicate to ...

  • ​Hi Anya, Thanks for being so generous to our Dynamics community. I love the list of posts you just posted, but my favorite is 10 Tips for Writing Blog Posts Faster.   I think I will get a great deal of mileage out of that one. I appreciate the help ...

  • Channel Marketing Alliance

    The Channel Marketing Alliance (CMA) is the channel marketer’s primary source for professional development, strategic direction, collaboration, and more.  Powered by curiosity and strengthened by a supportive community, the Channel Marketing Alliance strives to create a learning path that addresses and solves the unique challenges channel marketers face in a rapidly evolving marketplace. The Channel Marketing Alliance delivers on these goals by providing its members opportunities for ongoing education through a combination of hands-on educational events, access to marketing toolkits and templates, and collaboration with experienced channel marketing professionals.   

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  • Here are the top 4 reasons to implement a marketing automation solution in 2018.   I am part of a small marketing team that relies heavily on marketing automation. Why? Our marketing team uses several tactics that work together to increase brand ...

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  • New 2018 Technology Marketing Trends & Tips: Register Now! One of the biggest challenges for software and technology marketers starts with not having statistics and benchmarks that actually mean something! Not anymore. Did you know every year ...

  • I have a confession to make. 2018 is nearly here, and I’m not even halfway through finalizing my marketing plans for the new year. Instead what I have is a desk full of notes, several calendars, and a bazillion tabs open on my browser. That, and ideas. ...

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