Channel Marketing Alliance Community

Latest Discussion Posts

  • Hello, All! The Channel Marketing Alliance is looking for nominations for the Brooke Webb Smith Memorial Award, and we would LOVE to see submissions from within this forum. As many of you know, the CMA was very dear to Brooke's heart. We are thrilled ...

  • Hi Jeffrey.  Our organization has a large Office 365 practice, and within the last year have greatly adopted the CSP licensing model to transact that licensing. However, we are unique in the sense that our Dynamics practices are actually a very small ...

  • Hi Team Given everyone's interaction with sales, I didn't think it was inappropriate to ask this group if you know of any sales training resources. We are looking to take a segment of our sales force and better equipment them to have discussions with ...

  • Hi fellow marketers, Check out the new blog post , which highlights engagement and gamification to increase profitability. I'm interested to hear ways your organizations are using gamification today - share your comments below.  ------------------------------ ...

  • Hello Fellow Channel Marketers! We have had quite a few discussions on here about account-based marketing, so I thought I might share my recent blog post on how to incorporate your marketing automation platform into your account-based marketing campaigns:  ...

  • Channel Marketing Alliance

    The Channel Marketing Alliance (CMA) is the channel marketer’s primary source for professional development, strategic direction, collaboration, and more.  Powered by curiosity and strengthened by a supportive community, the Channel Marketing Alliance strives to create a learning path that addresses and solves the unique challenges channel marketers face in a rapidly evolving marketplace. The Channel Marketing Alliance delivers on these goals by providing its members opportunities for ongoing education through a combination of hands-on educational events, access to marketing toolkits and templates, and collaboration with experienced channel marketing professionals.   

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Community Blogs

  • There are numerous key performance indicators (KPIs) that we as Marketers need to pay attention to. Member engagement is one of our vital KPIs and measures important indicators for us, like efficacy of our nurture marketing campaign and membership renewal ...

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  • Work smarter, not harder—you’ve heard the phrase, but have you thought about how you can apply that philosophy to your marketing automation platform?   Let’s start with the basics: your marketing automation platform is good for more than sending ...

  • If you are responsible for building awareness and bringing in leads for your organization, a lot of pressure is extended to you on growing your company’s business. You are probably stressed out just thinking about it!! I find many organizations ...