Channel Marketing Alliance Community

Latest Discussion Posts

  • Michael,  Can you share any insight into how you differentiate the groups into the nurture campaigns?  We are currently using MailChimp but are always open to learning if there is a better offering on the market. ------------------------------ Alex ...

  • Michelle, We don't have too much of an issue once the nurturing process has begun. We generally use a three stage process with multiple emails per stage to nurture the prospect along, and this has been successful for us. A challenge for us has been choosing ...

  • Hi David - This exact topic will be our April community webinar.  Registration for that should open this week and I will pass along the link as it's available. ------------------------------ Amanda Sherry Director of Marketing Western Computer Oxnard ...

  • David, Try the PromoteMe franchise location closest to you https://embroidme.com/locations/california/ I have used their local outlet here in San Diego for years and there are two reasons I like them.  1.  The product is available in their store so I ...

  • Ditto on Lands End Business - we've used them for several years for our Dynamic Communities apparel. ------------------------------ Mark Rhodes General Manager, BCUG/NAVUG Dynamic Communities Windsor CO ------------------------------

  • Channel Marketing Alliance

    The Channel Marketing Alliance (CMA) is the channel marketer’s primary source for professional development, strategic direction, collaboration, and more.  Powered by curiosity and strengthened by a supportive community, the Channel Marketing Alliance strives to create a learning path that addresses and solves the unique challenges channel marketers face in a rapidly evolving marketplace. The Channel Marketing Alliance delivers on these goals by providing its members opportunities for ongoing education through a combination of hands-on educational events, access to marketing toolkits and templates, and collaboration with experienced channel marketing professionals.   

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Community Blogs

  • I’m sure by now that you have heard of Social Selling, but do you know exactly what it means? I hear people say it’s just another buzz word for social media marketing. Wrong! Maybe it’s paid social media advertising. You would be wrong again. Now, ...

  • My colleague, Barbara Pfeiffer, recently published a series of blogs on nurture marketing that provides excellent insight for our CMA community. The series dives deep into the world of this well-known, go-to marketing strategy—yet the one that also ...

  • You’ve likely been working hard on your 2019 marketing strategy and who couldn’t use some expert advice and creative ideas to make it even better? The easiest place to fall short in marketing is the plan.  The better the plan – the better the results. ...